The Miffy Shop

Miffy is a celebrity. She is a little rabbit and became famous through the enchanting books written by the Dutch author, Dick Bruna. The Miffy Shop in Amsterdam is chock-full of Miffy articles. Stock up on books, DVD’s, doll prams, babywalkers, rattles toys, mugs, T-shirts clothes, bags and bedsheets. This is the place to be for mothers and grandmothers looking for large or small presents for their children or grandchildren.

Nijntje Pluis

Miffy was ‘born’ as Nijntje Pluis and the brainchild of Dutch writer and artist Dick Bruna. Nijntje is short for konijntje, meaning little rabbit.

Who is Miffy?

Miffy alias Nijntje was born in the small seaside resort of Egmond aan Zee, not far from Amsterdam. Dick’s son was playing with his cuddly toy rabbit, konijntje in Dutch. Father Dick made a drawing of konijntje. He dressed her in a lovely frock, wrote a story about her and Nijntje was created.


Miffy Books

This little book was so successful that Dick Bruna made more Nijntjes and wrote more stories. Each little book has an illustration on the left side page and a four rhyming lines on the opposite page. Nijntje is a real Dutch konijntje. She dreams about her own bicycle, about a ride through the woods and cleaning her bicycle afterwards so that it shines and sparkles.


Miffy is a Celebrity

Miffy stars in a television series. She her own musical, her own website and shop. Nijntje / Miffy is so popular that her stories have been translated into more than forty languages.



Winkel van Nijntje

Scheldestraat 61

1078 GH Amsterdam

Opening Hours: Monday: 13.00 -18.00, Tuesday-Friday: 10.00-18.00, Saturday: 10.00-17.00, Sunday 12.00-17.00

photo credit: de Winkel van Nijntje

The Shop of Miffy